Adidas.Crafted for Goals.

To launch the new Predator football boots, adidas Football Nordic and Unisport didn’t just want attention — they wanted impact. So they called in BANG to turn hype into experience.

We took over a padel court in Nørrebro — a district known for diversity, street culture and creative energy. The perfect match for the Predator mindset. There, we built the Predator Cage: 45 seconds, one high-tech goal, and as many goals as you could score. Top scorer of the day? Immortalized on a mural wall in central Copenhagen. Top 5? Custom boots. No pressure. To crank up the energy even more, we brought in heavy-hitting creators like Jasseminho, Anusha, Sarah and Drux who turned the space into a live arena with panna, freestyles, and crowd battles. The response was massive — over 5,000 visitors and 286 players in the Predator Cage. 198 of them came back for a second shot, and 146 couldn’t stop at two. Online, we hit 190,000+ views, led by reels and TikToks. Goals, glory and faces on walls. This was more than a launch. It was football, culture and competition. All in one strike.