Coop.Rosendal Garden Party.

Coop Östra wanted to be more than a logo at Rosendal Garden Party. So we gave the brand a festival look of its own.

Inspired by music and poster culture, we created a new visual expression that ran through everything from CRM and social media to signage, staff clothing and big screens. We also built member benefits into the experience, including fast-track entry through the Coop app. The result was a partnership that felt at home among the music, food and festival crowds. Less sponsor. More party.