Hundstallet.Dog Gala 2026.

Dogs are more than pets. They're family members, heroes, sidekicks, therapists and best friends. Yet despite the special role dogs play in so many people's lives, there was no national stage dedicated to celebrating them.

So together with Hundstallet, we created Sweden's very first Dog Gala. Part award show, part fundraiser, part celebration of the bond between humans and dogs. Through public nominations and voting, dog owners across the country helped select finalists in categories ranging from “Dog Hero of the Year” to “Family Dog of the Year”. To bring the concept to life, we built a partner-funded platform where brands, dog lovers, and ambassadors came together around a common cause: supporting Hundstallet and the dogs in its care. Hosted by Carin da Silva and Fredrik Steen, the evening combined heartwarming stories, live entertainment, fundraising and awards – all dedicated to the stars of the night: the dogs. The result? Nearly SEK 1.1 million raised for Hundstallet, 2.2 million in social media reach, national media coverage, and the launch of an entirely new event format in the Swedish market. Not bad for man's best friend.