BYD.Nordic Launch.

Launching the world’s largest EV manufacturer in a new market isn’t just about unveiling cars. It’s about building belief.

For BYD’s Nordic launch, we transformed Annexet Arena into a high-energy introduction to one of the world’s most influential automotive brands. Around 300 guests from media, tech, automotive and business gathered to experience the unveiling of the new Sealion 7 and Seal 6 Touring. Guests explored BYD’s technology up close, tested the vehicles firsthand and, in true BYD fashion, even sang karaoke inside them. Because when your cars can do more than people expect, why not let them prove it? The result was a launch that balanced product, experience and interaction in equal measure. Full test-drive schedules, strong industry interest and a memorable first impression helped establish BYD as a serious contender in the Nordic EV market. A new market. Two new models. One very confident arrival.