Scania.Meet Your Perfect Match.

For Scania’s appearance at IAA Transportation Hannover 2026, a comprehensive exhibition experience was created across 2,400 sqm, comprising a 1,620 sqm indoor exhibition booth and a 780 sqm outdoor experience area.

Under the theme “Meet Your Perfect Match,” the exhibition was designed to bring together Scania’s products, people and expertise in an environment that encouraged both meaningful business encounters and informal interaction. The indoor booth placed five Scania trucks at the centre of the experience. Visitors could enter the vehicles, discover their features first-hand and engage directly with Scania experts. Interactive displays and games added further opportunities to explore the products and brand in an accessible and engaging way. A key element of the exhibition was the Forum. Designed as a premium, open meeting place, it provided a stage for expert talks, presentations and discussions throughout the show. Rather than functioning as a conventional presentation area, the Forum became a central point for knowledge exchange and encounter — connecting Scania’s expertise with its visitors. The hospitality concept extended throughout the booth. Premium lounge areas, sales meeting spaces and the public Drivers Bar created distinct settings for different types of interaction, from focused business conversations to relaxed encounters. A carefully considered material and furniture concept combined Scania’s distinctive brand identity with a warm, contemporary atmosphere. Communication was integrated throughout the exhibition rather than confined to a single presentation space. The booth also provided the setting for the press conference around the launch of two new trucks, allowing product news and expert content to become part of the overall visitor experience. Outside, the 780 sqm experience area added a more physical and playful dimension to the exhibition. Visitors could take part in truck pulling, engage with Scania products and explore the merchandising shop, creating a direct and memorable connection with the brand. The project was developed over approximately 10 months, followed by around three weeks of on-site build-up, culminating in a one-week exhibition presence in Hannover. The result was a holistic Scania brand environment that went beyond product presentation — creating a place to meet the right vehicle, the right expert, the right solution and, ultimately, the right people.