The Swedish Olympic Committee <3 BANG.Paris 2024.

The Swedish Olympic Committee (SOK) tapped BANG Agency to spearhead the Sweden Arena project for the Summer Olympics in Paris, which took place from July 26 to August 11.

Sweden Arena served as SOK's headquarters during the Olympics in Paris - a vibrant hub for Sweden's Olympians, fans, and businesses. The arena was set up in a hotel, with support from partners like the Swedish Embassy in Paris. This dynamic space buzzed with activity: medal celebrations, press conferences, and live Olympic broadcasts courtesy of Warner Bros. Discovery. UNIQLO also had a pop-up store featuring their Olympic Collection, and brand partners offered interactive experiences. Additionally, there were specially designed spaces perfect for social media content. SOK hosted seminars alongside events organized by the Swedish Embassy. We chose BANG because they really understood how we wanted to present the Sweden Arena. The great thing about BANG is that they handled everything, from event management to content creation and overall communication for our national house in Paris, said Sara Gottfarb, Project Manager at SOK. Patrick Walldén, CEO of BANG, was thrilled about the partnership. Creating brand arenas is what we do best. Our name, BANG, actually stands for Brand Arena Nordic Group. Working on Sweden Arena with the Olympics in Europe was especially exciting. We were honoured that SOK trusted us to deliver across multiple areas, from events to digital communication and content production, Patrick says. BANG also set up a temporary office in Paris during the Sweden Arena. We rented an apartment in the heart of the city where our team worked remotely and soaked in the Olympic atmosphere. As a communications agency with a strong event focus, we wanted our team to experience the world's biggest sporting event firsthand. Seeing how major brands activated their Olympic partnerships was a huge source of creative inspiration." More about Sweden Arena here: www.swedenarena.com