Ardbeg.A High Gravity Experiment.

Every year, Ardbeg Day gathers the brand’s most devoted fans, partners and whisky lovers around the world. Each time, a new limited edition is released to mark the occasion. In 2025, it was Ardbeg Smokieverse – A High Gravity Experiment – a bold launch into deep, smoky space.

To bring it to life, we created a full-sensory, intergalactic experience. Guests stepped through the Smoke Portal into another dimension—filled with swirling fog, neon lights and 360° projections of deep space. At the centre: the High Gravity Bar. Bold drams, cosmic cocktails, futuristic bites and immersive games. Ardbeg’s distillery manager hosted intimate tastings, giving superfans a closer look at the story behind the smoke. The night ended with a live cosmic show, bringing the Smokieverse to life through dance, light and sound. The result? 200+ guests. Sold-out edition. Engaged partners. A universe of smoke, storytelling and Ardbeg spirit.