Coop.Magical Deals.

For the first time, Coop Östra set out to create a campaign that elevated the spirit of Christmas to a new level, offering a magical experience for all members with a core focus on families. Centered around the concept of "Your Coop", the campaign aimed to stand out in a competitive market while inviting customers into a warm, personal, and affordable Christmas world. Moreover, it should highlight the benefits of being a Coop member.

We introduced the Coop Elves: five distinctive characters (plus a few supporters who nap, climb, or simply cause mischief), each with their own ideas about what makes a truly great Christmas. Together, they created sustainable holiday magic in stores – a green Christmas filled with magical deals for all members. Additionally, five major Coop stores welcomed DJ Elf, who helped children create their own Christmas songs with the help of AI. The campaign was executed across multiple platforms: in-store, TV (linear and play), YouTube, social media (Snapchat, TikTok, Instagram, Facebook), subway ads, outdoor advertising, and print.