Friends Arena10 years

Sweden's national arena, the renowned Friends Arena, is one of the world's largest multi-venues. In 2022, it reached a momentous milestone, celebrating a decade of unforgettable moments, hosting everyone from global superstars to passionate local sports teams.

Regrettably, the unforeseen pandemic brought live events to a halt in 2020, casting a temporary shadow over the arena's vibrant atmosphere. However, two long years later, Friends Arena swung its doors open again, ready to welcome massive crowds. To commemorate its monumental 10-year journey, we orchestrated an extraordinary event, a testament to the arena's legacy, accompanied by a selection of guests and esteemed partners. The event was organized together with Fabege, Stockholm Live, SvFF, and Arenabolaget. The guests got an exclusive tour through the arena's media entrance and mic zone. But that's not all - our fortunate attendees also had the opportunity to indulge their soccer passion, engaging in a friendly kickabout on the hallowed grounds of the soccer field. To top it off, the night was hosted by Patrick Ekwall, who chatted with some absolute legends like Janne Andersson, Kim Källström, and Hedvig Lindahl. And, not to forget, we had Ellen Krauss take the stage to close out the night with a bang.